What exactly are you doing on Tinder? Impression management for a matchmaking mobile application

What exactly are you doing on Tinder? Impression management for a matchmaking mobile application

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Cellphone applications that are dating as Tinder have actually exploded in appeal in the past few years. On Tinder, impression administration starts with a inspiration to down load the application, the decision of one’s profile photos and an evaluation associated with objectives of possible Tinder matches. These methods take place in a technologically mediated environment of paid off cues and increased control, neighborhood proximity and a filtering process that is reduced. My focus in this paper is it stage that is first of administration, which is made from both impression inspiration and impression construction. Especially, which are the impression that is pre-match methods of Tinder users? We present the results of interviews with Tinder users into the Netherlands. Individuals had been recruited using a Tinder profile that marketed the analysis utilising the University emblem and a short description. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined exactly exactly exactly how users evaluated their prospective matches. Outcomes reveal users’ motivations for making use of Tinder are priced between entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so as to present a great yet self that is authentic and plumped for being a example of not merely one’s desirability but additionally of other indicators such as for instance training degree. Tinder users ‘swipe’ not only browsing of individuals they like, also for clues as to just how to provide by themselves so that you can attract other people like them. This research provides understanding of individual experiences and perceptions within the still area that is under-researched of.


Whether searching for a love that is passionate, hunting for a partner, or wanting an informal encounter, men and women have very very long developed types of presenting on their own within the many appealing option to possible lovers. Mediated opportunities in order to connect with other people have developed from magazine adverts to teletext to online websites that are dating as well as the latest offerings are matchmaking mobile applications like Tinder.

Impression self-presentation or management exists both face-to-face as well as in mediated kinds. Before an initial date, a guy shaves, is applicable cologne, and dresses in the best. On Tinder, a female selects a picture that is attractive of as her primary picture. In a digital environment, such as true to life, impression management begins ahead of a face-to-face conference and even ahead of interpersonal interaction. On Tinder, this impression administration starts with choosing one’s profile pictures. It continues using what Leary describes as impression monitoring: ‘For visitors to participate in self-presentation, they have to monitor, at one degree or any other, the way they are increasingly being sensed and examined by others’ (1995, p. 47). Tinder users try this by evaluating the objectives of prospective matches.

There clearly was research that is tremendous self-presentation and relationship within the last ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating web sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), Match.com (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software aimed toward males looking for males (Birnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are appearing on Tinder user knowing of privacy dilemmas (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due mainly to dilemmas of reduced cues and increased control, regional proximity, and a filtering process that is reduced. These problems should be explained much more information in the section that is coming. First, some detail is provided by me on Tinder.


Though dating web sites nevertheless take into account the market share that is largest, 1 dating apps have actually increased in appeal in the last few years. Compared to dating internet sites, dating apps ask users to deliver restricted information for possible matches, specifically, lots of pictures and an optional amount https://christianmingle.reviews that is small of (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating sites since it is a location-based relationship platform available just being a mobile application. Further, Tinder doesn’t ask users to resolve compatibility concerns and doesn’t enable detail by detail filtering techniques, features typical to websites that are dating. On Tinder, the very first impression users have of a possible match is her/his main profile picture. In cases where a user is interested in seeing more, s/he can touch the profile, that may expose additional pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and directly to accept a match that is potential. In the event that right swipe is shared, it really is a match, and Tinder permits users to talk in the software.

Tinder premiered in October 2012 and it has accomplished popularity that is global. It’s significantly more than 50 million users that are global 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times on a daily basis and invest between 7 and 9 moments swiping throughout a solitary session. Females profiles that are browse 8.5 mins at any given time versus 7.2 for guys (Bilton, 2014 ). Within the Netherlands, there have been a calculated 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). Although the application it self is reasonably brand new, the concept of conference a romantic partner on the web is maybe not. According to Statistics Netherlands, between 2008 and 2013, 13percent of Dutch individuals came across their partners online, and 1 / 2 of these met on internet dating sites. 4

My inspiration for performing this research, presented as an investigation concern, would be to explore: do you know the impression that is pre-match methods of Tinder users? The relevance of a technologically mediated dating environment for this paper, I draw on the impression management literature, keeping in mind. I first current theoretical factors, followed by a description associated with interviews We carried out with Tinder users. Interview analysis is followed closely by a summary and conversation.

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